Welcome to Universal Electronics

Selecting an electronics contract manufacturer is different than selecting most other vendors. The stakes are high simply because the selection of one touches so many different parts of your business. It is important that the selection fits well with the way you do business and that it integrates seamlessly with your operations.

Our promise of being "Dedicated to Customer Satisfaction" carries a commitment to excellence along with an understanding that your business is as important as ours. This commitment stems not only from decades of experience in electronics manufacturing, but in understanding your needs. Universal Electronics, Inc. has the necessary infrastructure, staff and knowledge to make your project with us rewarding and successful.

Our talented staff is able to accomplish these very important goals by recognizing that each of our customers has different needs and objectives. We understand in order for you to be successful, effective communication is the essential requirement.

Universal Electronics, Inc. provides this crucial link to your company through flexibility, support and service that has been proven the best in our industry. This philosophy is backed up by a thorough quality program and several government and industry recognized manufacturing certifications.

The depth of our commitment to your needs is more than just window dressing, it is a way of life at Universal Electronics, Inc. that fulfills our mission of being "Dedicated to Customer Satisfaction."

Rick Jensen
Owner / President

Management Bios

Owner / President
Rick Jensen has been with Universal Electronics, Inc. since 1993 and serves as President and owner. As President, Rick is responsible for all day-to-day operations of the company. Prior to serving in his current role, Rick developed the company's information technology department and programmed its previous ERP software. Rick is a University of Wisconsin Whitewater graduate and martial artist. Rick is married to his wife Jacquie and is the proud father of four children.

VP of Materials and Program Management
Steve started at UEI in 2002 and brings more than 15 years electronic manufacturing and supply chain experience in both OEM and EMS organizations. His areas of expertise are in lead time reduction, supplier collaboration, and commitment to the highest service levels. His experience with Tier 1 EMS providers and global OEM companies provides strategic direction and processes for Universal Electronics.

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Vice President of Finance
Dave started at UEI in 2002 and has over 20 years of experience working with middle market manufacturing companies. His areas of expertise are cash flow management, product costing and financial analysis. He has been married for 15 years and has two children. In his free time he enjoys coaching soccer, golf and biking.

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Vice President of Sales and Marketing
Ray started with UEI in 2009 and brings 25-plus years of global sales, marketing, and business development experience. He has provided strategic direction and leadership for both OEM and EMS companies across the US. His expertise includes building direct and indirect global sales channels and creating marketing programs for lead generation and branding.

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Vice President of Operations
With over 20 years EMS experience including Director of Operations and Manufacturing, Test and Quality Engineering Management at a Tier 1 Contract Manufacturer, Travis joined the Universal team in 2008 as VP of Operations. His strong analytical and organizational skills combined with his leadership ability and drive for continuous improvement provides solid focus and direction for the team.

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Vice President of Engineering
With over 30 years of electronics manufacturing experience, Roger started his technical career in medical product design and came to Universal Electronics in 1985 as engineering manager. His areas of expertise include project management, early involvement in product development, DFM and new product introduction. Roger provides technical leadership to the engineering department. He is a graduate of MATC and Marquette University.

General Manager – East Troy
Marc serves as the General Manager for the Universal Electronics East Troy plant. Marc brings more than 22 years experience in the front-end operations of EMS providers. He has extensive experience in customer service, purchasing, sales and quoting. His background provides leadership and direction for the East Troy plant.

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Full service electronics contract manufacturer

UEI Video
UEI has over 130,000 square feet of contract electronic manufacturing located in two state-of-the art plants in Wisconsin.


UEI History
Universal Electronics, Inc. was founded in 1980 and has been serving OEM's accross the US for almost 40 years.

1980: Established Universal Electronics, Inc., located in Helenville, Wisconsin

2002: Relocated to Whitewater with a brand new facility

2004: Earned ISO 13485:2003 Certification

2005: Implemented RoHS Compliant Assembly

2006: Opened new plant in Mukwonago

2007: Established NPI Team

2009: ITAR Registered

2010: Relocated Mukwonago to new facility in East Troy

2011: Expanded Capabilities, Added 2 SMT Lines

2013: Launched NPI-Plus Services Offering

2014: Expanded East Troy Facility

2015: Added 8th SMT Line, Expanded Test

2016: Expanded Box Build Assembly

2017: Launched new MRP System